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Tyson Kennedy, an acclaimed hairdresser and founder ofCutler Brooklyn, comeoccasional rock star, conceived Fatboy when he was trying to solve a simple problem. Working on hair all day every day, Tyson became frustrated with the lack of styling products that really did the business. A lot of brands talked the talk, but few delivered. Tyson set out to change this and began working on a recipe on the kitchen stove top in his Lower East Side apartment. The result was Fatboy Perfect Putty. Fatboy has since grown into an award-winning a range of products, and it's been quite the journey.

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