Love this product! I would definitely purchase again!
The wella color charm has excellent coverage and I like that it’s liquid (vs creams) and concentrated, so when used with a cream developer it has the perfect consistency for application. Not too thick that makes it difficult to distribute and not too watery that would make it messy and difficult to apply.
This is my preference of color...hasn't failed me yet. But would love more reds!
The only issue I have with all hair dyes is that the color eventually fades to red.